Letter from the President, BJ Gerjes

Dear AAF Houston Members,

It’s an honor to welcome you to a new year of growth, creativity, and connection at AAF Houston. I’m BJ Gerjes, CEO of Creative Consumer Research, and I’m proud to serve as your president for the 2025–2026 term.

Houston has been home to my professional journey for nearly 30 years. I’ve witnessed firsthand how powerful our advertising community can be when we come together with purpose and passion. That’s what makes this opportunity to lead so meaningful to me.

Before we look ahead, I want to recognize our immediate past president, John Del Tatto, and the 2024–2025 board for their exceptional leadership. Their work has paved the way for what’s next.

This year, we’ll focus on four strategic pillars:

• Member Engagement & Growth – Creating space where every member feels valued and involved.

• Fresh & Innovative Programming – Bringing new ideas to the table to keep us future-focused.

• Industry Advocacy – Championing Houston’s creative voice on a broader stage.

• Board Development – Investing in the growth of our leadership to strengthen the organization from within.

I’m fortunate to work alongside an outstanding board this year, and together, we are committed to creating opportunities for every member to thrive. Whether you're a long-time supporter or just getting involved, I encourage you to participate, volunteer, and share your perspective.

Thank you for your trust, and for being an essential part of this community. I’m excited for what we’ll accomplish together.

Sincerely,

BJ Gerjes

President, AAF Houston 2025–2026